Young Motswana Entrepreneur Transforms Pet Food Industry with Quality and Innovation. Motlatsi Basutli, a passionate entrepreneur and Managing Director of DOG FEEDERS, is revolutionizing the wet pet food industry in Botswana by providing high-quality, nutritious, and affordable pet meals. His journey from small business ventures to pet food manufacturing highlights his dedication to innovation and excellence.
Basutli’s entrepreneurial spirit emerged early, selling facial products and clothing at the BBS flea market before transitioning into the pet food sector. His experience managing a filling station and working as an internal auditor reinforced his belief that consistency and innovation are essential in meeting customer needs. To refine his skills, he has participated in various business and food processing workshops.
Founded in 2019, DOG FEEDERS aims to become Botswana’s leading pet food producer. The company prioritizes fresh, well-balanced meals that ensure convenience, reliability, and superior nutrition for pets.
Product Offerings:
- Premium Pet Mince: High-protein, nutrient-rich pet mince available in 4kg and 10kg options.
- Pure Joy Pre-Cooked Puppy/Adult Food: Balanced and convenient meals available in 4kg, 10kg, and 20kg sizes.
Committed to food safety and sustainability, DOG FEEDERS adheres to industry regulations while supporting local supply chains. The company also runs a donation initiative where customers can contribute P10 per purchase to support a local children’s village.
Recognitions and Achievements:
- 2023 Forbes 30 Under 30 delegate
- Successfully attained all relevant manufacturing licenses
- Featured on Meeticks as a verified pet food vendor2024 Youth Development Fund (YDF) beneficiary
