Young Entrepreneur Rebuilds Business to Lead Botswana’s Sneaker Care Industry

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Young Entrepreneur Rebuilds Business to Lead Botswana’s Sneaker Care Industry. At just 22 years old, Kabo Mbaembae took a bold step into entrepreneurship by launching Fresh Step Sneaker Laundry in 2021. However, his journey was met with an unexpected setback when his workshop burned down. Determined to succeed, he chose to rebuild and refine his craft, and today, Fresh Step is one of Botswana’s most trusted shoe care services, cleaning over 450 pairs of shoes every month.

Mbaembae and his team specialize in professional shoe cleaning and restoration, ensuring that every pair receives expert attention. Beyond just a business, Fresh Step has become a job creator, employing five Batswana, four of whom are youth. Mbaembae envisions expanding his services across Botswana, making professional shoe care accessible nationwide.

Mbaembae’s journey is a testament to resilience, innovation, and the power of entrepreneurship in Botswana. His success story continues to inspire young business owners to pursue their goals despite challenges.

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