ABICOB Expo 2025 to Showcase Botswana’s Growing Beauty Industry. Botswana’s beauty and aesthetics sector is set to take the spotlight at the upcoming ABICOB Annual Beauty & Aesthetics Expo, scheduled for February 21, 2025. Organized by the Aesthetics and Beauty Council Botswana (ABICOB), the event will be held at Protea by Marriott Gaborone Masa Square, highlighting the industry’s increasing influence.
With the theme “Empowering the Beauty Industry and Driving the Culture of Entrepreneurship,” the expo aims to promote innovation, job creation, and investment within the sector. ABICOB, which was founded in 2023 and formally registered in 2024, is dedicated to regulating and advancing the industry while providing a platform for professionals to grow.
A key focus of this year’s expo is fostering entrepreneurship and unlocking the potential of local beauty products. By showcasing Botswana’s natural resources and talent, the event will explore ways to enhance the industry’s global competitiveness and contribute to economic development.
The expo will feature renowned industry figures, including Zoalie Jansen van Rensburg (Miss World South Africa), Michel Amen (Zaron Cosmetics), Jeon Soyoung (President of the Korean Association of South Africa), and Carol Bouwer (Carol Bouwer Productions). These experts will share insights, helping to elevate industry standards and create valuable networking opportunities.
ABICOB Expo 2025 is expected to attract beauty professionals, entrepreneurs, investors, and the general public, offering a platform for learning, collaboration, and industry growth. By focusing on sustainability and economic impact, the event will play a crucial role in positioning Botswana as a key player in the global beauty and aesthetics market.
