Absa Extends Sponsorship of Summer Kids Marathon to Promote Youth Development. Absa Botswana has reaffirmed its commitment to youth development and financial literacy by extending its sponsorship of the Absa Summer Kids Marathon (ASKM) for another three years. The announcement was made during a media launch event held at Avani Hotel in Gaborone.
The ASKM is more than just a race; it serves as a platform for holistic child development, blending physical wellness with financial education. Through this initiative, Absa aims to empower young participants with essential life skills, ensuring they develop both healthy habits and financial responsibility.
As part of its continued support, Absa is investing P1.9 million into the initiative, along with additional resources to enhance event activations and create an even more impactful experience for children and their families. The partnership also aligns with Absa’s FutureU Youth Account, a program designed to teach children the importance of saving and financial planning from an early age.
By integrating fitness and financial education, Absa Botswana continues to play a vital role in shaping a healthier and financially savvy future generation.
