Botswana Entrepreneur Expands Business with Tokafala Support. After years of unemployment, Maduo Ntshwane transformed her passion into a thriving business with the support of the Tokafala Youth Development Program. Her company, Aneela Africa Pty Ltd, started as a peanut snack business and has since gained traction in the local market, securing licensing and generating steady revenue.
Through Tokafala, Maduo acquired essential business skills in financial management, market segmentation, and record-keeping. She credits the program for helping her maximize sales while keeping costs low, strengthening her business foundation.Her entrepreneurial journey took a significant leap forward when she won the Tokafala-Stanbic Bank Business Pitch competition, securing P250,000 in funding. This investment will allow her to expand into peanut butter production, further solidifying Aneela Africa’s presence in the local food industry.
Her entrepreneurial journey took a significant leap forward when she won the Tokafala-Stanbic Bank Business Pitch competition, securing P250,000 in funding. This investment will allow her to expand into peanut butter production, further solidifying Aneela Africa’s presence in the local food industry.
Maduo’s vision extends beyond business growth—she aims to build a proudly African brand by incorporating traditional Leteisi designs into her product packaging. Her company now serves both corporate and individual customers, highlighting the potential of small businesses in Botswana’s economic landscape.
Tokafala, an enterprise development initiative launched by Debswana in partnership with the Government of Botswana, De Beers, and Anglo American, has played a key role in supporting small, micro, and medium-sized enterprises (SMMEs). By equipping young entrepreneurs with critical business skills and funding opportunities, the program contributes to job creation and economic diversification.
Maduo’s success story underscores the impact of enterprise development initiatives in empowering youth and fostering entrepreneurship. As Aneela Africa expands, it stands as a testament to the opportunities available through dedication, training, and strategic business support.
