Botswana Launches Pride Mark to Champion National Identity and Progress. Brand Botswana has officially introduced the Pride Mark, a new symbol designed to reflect the nation’s collective dedication to unity, progress, and trust. The Pride Mark serves as an emblem for products, services, and initiatives that embody the core values of Botswana’s vibrant and forward-looking community.
The Pride Mark aims to inspire a shared sense of Pride and Progress by promoting peace, inclusion, and integrity. Businesses, organizations, and projects that align with these principles can apply to carry the mark, signaling their contribution to Botswana’s development and national identity.
According to Brand Botswana, the Pride Mark is more than a logo; it is a commitment to uphold the standards that drive the country forward. By identifying and promoting quality and values-driven work, the mark helps showcase Botswana’s strengths on a global stage, while encouraging citizens to support local excellence.
Individuals and organizations interested in applying for the Pride Mark can find more information and the application form through the Botswana Investment and Trade Centre (BITC) website at bitc.co.bw.
