The Botswana Tourism Organisation (BTO), a corporate body tasked with marketing Botswana’s tourism, grading tourist facilities, and promoting sector investments, is inviting licensed tourism enterprises to participate in the upcoming Internationale Tourismus Börse (ITB) Berlin 2025.
About ITB Berlin
Scheduled from March 4th to 6th, 2025, ITB Berlin is the world’s leading Business-to-Business (B2B) tourism trade fair. Hosted in Berlin, Germany, the event brings together top professionals and key players in the global travel industry, offering an unparalleled platform for business networking and sealing travel package deals.
For Botswana, the fair represents an opportunity to showcase its diverse tourism offerings, build global partnerships, and boost inbound travel.
Call for Participation
BTO is inviting Botswana-based, licensed tourism enterprises to register and represent the nation’s tourism industry at the prestigious event.
Application Requirements
Interested companies are required to submit the following details via email:
• Company name
• Postal address
• Contact numbers
• Contact person
• Email address
• Copy of a valid tourism license and grading certificate (for accommodation facilities)
• Names of representatives (maximum of two per company)
Eligibility
Participation is open to graded and registered entities with a valid tourism enterprise license.
Participation Fee
• P10,000.00 for large-scale operators.
• Payment should only be made after an invoice is issued by BTO.
Key Deadlines
• Closing Date for Registration: Friday, 31st December 2024.
• As space is limited, registration will be processed on a first-come, first-served basis.
How to Apply
Applications and inquiries should be directed to:
• Tshepiso Edward
Email: [email protected]
Phone: 3913111
For additional information, contact:
• Messiah Matolela
Email: [email protected]
Phone: 3913111
Why Participate?
ITB Berlin provides a powerful platform for Botswana’s tourism enterprises to:
• Forge connections with international tourism retailers and wholesalers.
• Gain global exposure for their services.
• Seal lucrative deals for travel packages to Botswana.
Conclusion
BTO encourages all eligible tourism enterprises to seize this opportunity to represent Botswana on the global stage and contribute to the growth of the nation’s tourism industry. Don’t miss the chance to showcase Botswana’s rich cultural and natural heritage to the world at ITB Berlin 2025.
