Gaborone to Host World Athletics Relays 2026, Boosting Sports Tourism and Business Growth. Botswana has secured a historic opportunity to host the World Athletics Relays 2026, a global sporting event that is set to elevate the country’s status as a premier sports tourism destination. Scheduled for May 2-3, 2026, the event will bring together top international athletes, media coverage, and thousands of visitors, promising a major boost for Botswana’s economy.
The World Athletics Council’s decision to award Gaborone the event marks a significant milestone in Botswana’s sports development. It also positions the country as a key player in hosting world-class competitions. The impact of this event extends beyond athletics, with businesses in hospitality, tourism, retail, and transport set to benefit from the influx of international visitors.
For local businesses, the World Athletics Relays presents a golden opportunity. Hotels, lodges, restaurants, and tour operators can expect a surge in bookings, while local markets and entrepreneurs have the chance to showcase Botswana’s culture and craftsmanship. Event organizers and service providers will also play a crucial role in ensuring a seamless experience for athletes and spectators.
The government, in collaboration with Botswana Athletics Association and stakeholders, is expected to invest in infrastructure, logistics, and event planning to ensure the successful execution of the event. The international exposure from hosting the World Relays could also attract future investment in Botswana’s growing sports industry.
