Lucara Botswana Strengthens Miss Botswana Pageant with P500,000 Sponsorship. The Miss Botswana Organisation has received a major financial boost following a P500,000 sponsorship from Lucara Botswana, reaffirming the diamond mining company’s ongoing support for one of the nation’s most prestigious pageants.
Announced this week, the contribution highlights Lucara Botswana’s commitment to empowering platforms that celebrate talent, leadership, and national pride. The partnership is not new—Lucara has been a longstanding supporter of the Miss Botswana initiative, recognising the role of pageantry in promoting youth development and national identity.
This year’s sponsorship continues to strengthen the relationship between the beauty queen platform and Botswana’s diamond industry. In previous years, Lucara’s involvement has included contributing to the design of the Miss Botswana crown, incorporating diamond elements that symbolise the country’s rich mineral heritage.
The funds are expected to assist the Miss Botswana Organisation in enhancing various aspects of the pageant, from grooming and training sessions to production and logistical costs. The support also ensures that the winner will have access to better preparation as she represents Botswana on international stages.
Miss Botswana remains a significant platform for young women in the country, providing not just a chance at national recognition but also an opportunity to advocate for social change and contribute meaningfully to their communities.