Mascom Empowers Women Entrepreneurs at Weekend Business Event. Mascom recently hosted a dynamic business engagement with its retail hawkers and Kitsong Centre operators, reinforcing its commitment to supporting small businesses and women entrepreneurs. The event, held over the weekend, featured inspiring addresses from Mascom CEO Ms. Dzene Makhwade-Seboni and keynote speaker Ms. Diana Tshabangu, the 2024 Business Botswana Business Woman of the Year.
Ms. Tshabangu shared her entrepreneurial journey, detailing the challenges she faced in accessing local markets. Instead of allowing these obstacles to hold her back, she expanded her business beyond Botswana’s borders, successfully establishing operations within the Southern African Development Community (SADC). Her story of resilience and determination resonated strongly with attendees, encouraging them to pursue their goals despite market limitations.
Ms. Makhwade-Seboni reaffirmed Mascom’s dedication to fostering entrepreneurship, particularly among women. She highlighted the company’s partnership with the Local Enterprise Authority (LEA), emphasizing its role in helping small businesses scale and achieve sustainable growth. The initiative aims to provide resources, mentorship, and networking opportunities to empower entrepreneurs in the region.
The event served as both a celebration of women in business and a platform for knowledge sharing, aligning with Mascom’s mission to inspire change through connectivity and empowerment. As the new week begins, participants left motivated to take their ventures to new heights, driven by purpose and resilience.
