Gaborone, Botswana – The festive season came early for Robert Saku, who was named the P1 million grand prize winner of the Sefalana Big-50 Wanna-Be-A-Millionaire Birthday Promotion. The grand draw, held on Saturday, December 14, 2024, in Gaborone, capped off an exciting six-month campaign commemorating Sefalana’s 50th birthday.
How the Promotion Worked
To enter the competition, customers needed to spend a minimum of P150 at any Sefalana outlet, including purchasing participating brands. The promotion, which started on June 10, 2024, and concluded on December 8, 2024, saw overwhelming participation from customers across the country.
Exciting Cash Prizes
In addition to making Saku an instant millionaire, Sefalana spread the joy with an array of prizes for other participants:
• 2 winners walked away with P500,000 each.
• 10 winners received P100,000.
• 71 lucky customers took home cash prizes of P50,000 each.
Celebrating 50 Years of Excellence
Sefalana’s Big-50 promotion not only celebrated its five-decade milestone but also reinforced the company’s commitment to giving back to its loyal customers. Speaking at the event, Sefalana representatives expressed gratitude for the support shown by their patrons, emphasizing that this initiative was their way of spreading joy during the holiday season.
A Life-Changing Opportunity
For Robert Saku, the grand prize is undoubtedly life-changing. As the crowd cheered his victory, Saku expressed his gratitude to Sefalana for this monumental opportunity.
Looking Ahead
Sefalana has set a high standard for customer engagement and community-driven celebrations. The success of the Big-50 campaign is a testament to the brand’s dedication to its customers and its ability to innovate in creating memorable promotions.
Congratulations to Robert Saku and all the winners!
