Gaborone, Botswana – As the festive season approaches, Kathiku Beverages has emerged as the drink of choice for locals and tourists seeking premium, handcrafted experiences. With its launch of the “Itse Kathiku Drive-Thru Pop-Up Tasting” series at Protea Masa Hotel, the brand has introduced its carefully curated gins and vodka to the public, setting the stage for a nationwide celebration.
A Brand Rooted in Botswana’s Magic
The name Kathiku, drawn from the HaMbukushu language meaning “Magic Hour Before Sunset,” encapsulates the brand’s mission: creating unforgettable moments. Founded by retired fashion designer and entrepreneur Ineeleng Kavindama, the brand is inspired by her Okavango Delta roots, blending Botswana’s wilderness beauty with luxury craftsmanship.
The flagship Big 5 Collection draws inspiration from the iconic animals of the Okavango region, with each flavor representing one of the “Big 5.” This unique branding resonates with those seeking authentic cultural and natural experiences.
Kavindama’s Vision for Kathiku
Driven by the need to diversify income streams post-pandemic, Kavindama pivoted from the runway to the world of premium beverages. Her ambition doesn’t stop with creating quality products; she envisions a Botswana-based production facility, aiming to boost local employment and cement Kathiku as a cornerstone of the nation’s economy.
“We don’t compromise on quality,” Kavindama shared. “Our products are handcrafted, ensuring they are premium and top-notch.”
Currently bottled in South Africa, Kathiku’s long-term strategy involves targeting the tourism industry, particularly visitors to the Okavango Delta.
What’s Next for Kathiku?
Following the success of the Gaborone launch, the Itse Kathiku Drive-Thru Pop-Up Tasting series will travel to Francistown, Letlhakane, Kasane, Maun, and Orapa, with dates to be announced soon. Additional activations, including parties and tastings, are planned to maintain momentum and broaden the brand’s reach.
A Celebration of Botswana’s Culture and Spirit
Kathiku Beverages stands out as more than just a drink—it’s a celebration of Botswana’s heritage, culture, and entrepreneurial resilience.
“Kathiku captures the magic of life’s finest moments—one sip at a time,” Kavindama aptly noted.
Whether you’re savoring its handcrafted gin or enjoying its unique vodka, Kathiku promises to elevate your festive season with its blend of luxury and tradition.
Join the movement and experience the magic of Kathiku this holiday season!